SEO analysis of the text consists of checking for uniqueness, nausea, wateriness and other parameters. Such information is provided by online anti-plagiarism services and roseville seo analyzers.
A popular program for displaying the uniqueness of an article is text.ru. It checks the text for uniqueness, calculates the norms of 80-90%, the amount of spam within 30-60%, water up to 30%.
Istio and Advego services allow you to perform SEO analysis of texts. The services recommend following such parameters as water content within 30-60% and nausea up to 7%. Advego has functions of uniqueness check and semantic analysis online. You can check the articles for classical and academic nausea.
Basic requirements for writing Top SEO text
How to write SEO text correctly will be easier to understand if you study Google’s requirements. Previously, it was believed that SEO is not a text, but its successor. But it was a long time ago when search engines did not know how to effectively evaluate the quality of the material. Specialists threw in a draft with the text, highlighted words in bold and the site went to the top. Keywords were placed in a list, not caring about their logic in the text.
Now Google and Yandex evaluate the site according to hundreds of parameters. Convenience, navigation, useful material and other points are important. Marketers, programmers, specialists who know exactly how to write an SEO article correctly work on the content.
Today, with text that does not meet the requirements, the site will be sanctioned by search engines or banned. It will be demoted and it will end up on pages that users wouldn’t normally reach. In case of serious violations, the page will not be visible, even in response to the most precise user request. After all, now SEO-optimization of the text is an important stage of creating high-quality content and successful promotion of the resource.
Search engines now require:
- Content quality. If the goal is sales, then the SEO articles on the site should “sell”. For example, if the title promises to tell about the rules for choosing the right size of shoes on the Internet, and the text tells only about existing sizes and manufacturers, then the topic is not disclosed. Search engines will not block it, but they will not allow it to occupy high positions. If the article is aimed at attracting sales, the texts should arouse interest, the desire to get acquainted with the assortment and buy the products. Therefore, you should not spam with obvious information: “We offer quality goods on favorable terms and at affordable prices.” Potential customers should learn more about the features of your product and its advantages.
- The logic of the presentation. Before writing the SEO text for the site, you need to make a plan and plan the structure. If the author does not express his thoughts consistently, then search engines, and especially users, will pay attention to this.
- A Low number of spelling mistakes. If the copywriter writes “what”, “little” and “will do”, the algorithms will not miss it. Even if the topic is fully disclosed in the text, the structure is perfect and the logic is followed, it will not get to the top of the search results. In English-speaking Google, some errors may pass by the robots. But Yandex is good at noticing errors in Russian sites and the site will quickly lose its position.
- Lack of water. The article should be useful, so it is important to keep an eye on the minor content of unnecessary words. To reduce the percentage of water, the volume of the text is often sacrificed. It is not enough just to remove unnecessary words, it is worth analyzing the behavior of users on the page and choosing links to useful resources, adding videos, illustrating the material with high-quality photos.
- High percentage of uniqueness. SEO articles are, first of all, unique content. Inexperienced users who are just starting to promote the site often think that it is enough to copy someone’s quality articles and publish them on the site. However, this should not be done. Non-unique information falls under the filters and will not be ranked as a result. Search engines detect plagiarism very quickly and punish content theft. However, no one forbids using the practices of top sites and creating articles with a similar structure, headings and other elements. You should not try to achieve 100% uniqueness, because in some topics it is impossible to do without losing resource positions.
These rules will make it easier to understand how to write SEO texts in 2022. After all, requirements change regularly, writing a text requires a choice of style and construction logic. For authors, the most important thing is to be able to convey information to future clients. Therefore, SEO also includes an analysis of the customer’s preferences, but does not negate the importance of the basics.
- The number of copywriters, editors, commercial writers, specialists in writing and optimization of sites is regularly increasing and all of them cannot ignore the recommendations of search engines, readership and purchase reaction.
- Ideal examples of SEO texts show that they are written clearly and competently, divided into paragraphs, contain keywords evenly distributed throughout the text, have headings and subheadings. It is best if you add diagrams, illustrations, links to research, use keywords in meta tags.
- You can not write articles with errors, water, blurred content. Solid text, a large number of keys listed in a list and highlighted in bold type are poorly perceived.
- Use unique content, because copied text will not rank well in search engines and may fall under filters. The structure and connection with other sections are very important, so they cannot be violated.
Compliance with these requirements will allow you to create an ideal SEO text that will attract the attention of new visitors to the site, and will raise the resource to the top.